Our Story

In the early '70s, my dad, Mark Steiner, started slinging tees at state fairs. As an artist, his attention to detail and passion for quality helped build a loyal following, eventually leading to the opening of his first shop on Mack Avenue in Detroit.

I grew up in that shop — washing screens, folding shirts, and soaking up every lesson I could just by spending time with my dad. I never thought I’d end up in the apparel world myself, but I loved being around him and learning the ins and outs of the business.

Fast forward a bit: I spent ten years living in New York City and touring the world with Broadway shows. Eventually, I found myself looking for something new — a new creative challenge, a new path. That’s when my dad said the words that started it all:

"You should sell t-shirts."

I didn’t jump in willingly — it was more like kicking and screaming — but I gave it a shot. And I sold a few. Then a few more. And then... a lot. The business grew fast. I learned to screen print. I studied the craft. But I also noticed something frustrating.

Most garment decorators? They cut corners. They rush the job. They don’t care about the end product. I kept asking myself — why can I get a great-quality shirt at a retail store, but when my kid’s school needs apparel or a big festival needs merch, the experience and quality just aren’t the same?

That’s when I realized what I wanted to do.

Yes, I can screen print — and I can screen print really, really well. But basic, one-color designs? That just doesn’t excite me anymore. I want to print the good stuff. The stuff I’d actually wear. The stuff that stands out.

That’s what we do now: retail-quality merchandise, for everyone.

Whether it’s for a school, a national tour, a large-scale festival, or a small business, our team is committed to giving you more than just t-shirts — we deliver a great experience and an incredible product.